The Late Invoices Show
Cameron Hall and Matt Pearson have been working in the creative industry for almost a decade. This podcast is here to share stories, insights, lessons learned, industry secrets, and talented guests of the creative industry - and maybe help you on your own creative journey along the way 🌱
Cameron is a freelance Director of Photography (DoP) and runs his own video production company MAKER, servicing clients in the sports and automotive industry, having worked with the likes of GQ and GQ Sports, Universal, Sports Direct, Aston Martin, McLaren, as well as a portfolio of A-list talent such as Max Verstappen, Lando Norris, Anthony Joshua, Rowan Atkinson, Santan Dave, a plethora of footballers, and many more.
Matt is a professional Photographer having worked with the likes of Puma, Adidas, the NFL, Chelsea FC, Ed Sheeran, Justin Bieber, Terry Crews, Ashley Walters, and many more. Matt is also well known for work produced shooting on Polaroid with his 'Queens of Air' 50 years of Nike and individual projects advocating for mens mental health.
The Late Invoices Show
#021 | Pricing for New Creatives!
In this episode we’re diving into the rarely discussed but crucial topic of pricing in the creative industry, particularly for Photographers and Videographers at the beginner level and beyond.
We talk about how you can increase your prices with clients, and why increasing prices with new clients is the preferred method. But you have to consider opportunity cost, and why putting yourself in a position to succeed where you can win projects, lose projects, price high and price low is an extremely important position to get to.
In this episode, we’re discussing:
- The reluctance in the creative industry to discuss pricing openly and whether price really matters
- Common challenges faced by creatives, particularly freelancers, in determining their rates
- Weighing opportunity costs and how to choose projects that benefit one's portfolio and career vs maximising profits
- Tactics for increasing prices, especially for established clients, and the concept of doubling rates with new clients
- Guidelines on budgeting for projects and maximizing profitability
- …and more!
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